Stackline is a SaaS platform that helps sales teams track pipeline performance in real time.
Scope of work
SEO
/
Web design
/
Development
/
Timeline
6 Months
Client
Peak Performance Roofing
Year
2025
They were invisible for the search terms their customers were actually using. A homeowner searching for roof replacement in their area never saw them. A property manager researching commercial contractors found their competitors first. Fifteen million dollars in annual revenue and almost no leads coming in from search.
The referral pipeline was strong. Everything else had been left alone for years. They came to us because they knew the gap was there and had no system to close it.
The results
$500K
New attributed revenue in four months
$3.4M
Total revenue opportunity identified in the initial audit.
Within the first 30 days we had rebuilt their keyword strategy around the terms their customers actually used. By month four, $500K in new revenue had been attributed directly to organic search. No paid ads, no outbound campaigns. The $3.4M figure is the total addressable opportunity we mapped in the audit. They are still working through it.
The approach
We started with a full audit of their search presence. The problem was not their reputation or their pricing. It was that the terms people actually used to find a roofer were not the terms they were ranking for. We rebuilt the strategy from the ground up around search intent, not industry language.
The results came from search alone. No paid ads, no outbound campaigns. We also brought in Wilson Photography to shoot their job sites and crew so every channel had real visuals to back the rankings up.
Testimonial
