A growing construction company came to us with a common challenge: exceptional work, but an underperforming website. While their referral network was strong, their digital presence was outdated, lacked structure, and failed to generate consistent inbound leads.
They needed a website that better reflected their professionalism—and an SEO strategy to improve local search visibility and attract qualified leads from nearby markets.
The Opportunity
The client’s existing website lacked basic SEO structure and offered limited visibility in their key service areas. It also didn’t speak directly to their ideal customers: homeowners and commercial developers looking for reliable, full-scope construction services.
Primary goals included:
Increase organic visibility in six target cities
Improve technical site health and page performance
Strengthen messaging to appeal to high-intent local buyers
Build a long-term foundation for SEO-driven growth
The Solution
We executed a full website and SEO overhaul focused on increasing visibility in target markets and improving the user experience for prospective clients.
Deliverables Included:
6 New Location Pages
Custom-built to target local search traffic in six key cities, each page was optimized with city-specific keywords, unique content, and internal linking to boost relevance and rankings.3 New Service Pages
Developed to clearly outline the company’s core offerings—including custom home building, home remodeling, and commercial construction—with optimized headers, scannable formatting, and client-centered messaging.Updated Metadata Across the Site
Every page was rewritten with SEO-friendly title tags and meta descriptions tailored to target keywords and improve click-through rates in search results.Targeted Keyword Optimization
We performed in-depth keyword research to understand what local homeowners and developers were searching for. These insights shaped the site structure, page copy, and content hierarchy to align with user intent.Technical SEO and Site Health Enhancements
We improved mobile responsiveness, page load speed, site crawlability, and fixed legacy issues like broken links and image compression—laying a clean technical foundation for future SEO performance.Conversion-Focused Design Updates
In addition to structural improvements, we updated page layouts and calls-to-action to guide users toward quote requests, consultations, and portfolio views—ultimately supporting stronger lead generation.
The Impact
The results showed immediate traction and long-term value:
54% increase in organic traffic
Within 90 days of launch, with steady month-over-month growthPage 1 Google rankings for target keywords in all 6 cities
(Including high-value terms like “custom home builder [City]” and “remodeling contractor [City]”)Improved overall site health and performance
(Higher page speed scores, mobile optimization, and lower bounce rate)Consistent inbound leads from organic search
(More qualified inquiries and better alignment with the client’s ideal projects)