If you run a business in Salem, you know how quickly the landscape is changing. Customers aren’t just finding you through word of mouth anymore—they’re searching online, scrolling through Instagram, and reading reviews before they ever pick up the phone or walk through your door. That’s where digital marketing comes in, and that’s where we come in too.
At Wilson Marketing Co., we’re a Salem-based team that’s passionate about helping local businesses stand out online. We know the ins and outs of digital marketing, but more importantly, we know what it takes to build trust with your audience and grow in a way that feels authentic.
What Digital Marketing Really Means
At its core, digital marketing is simply using online tools and platforms to connect with your customers. It’s about showing up where they’re already spending their time—Google, social media, email, and beyond.
What makes digital marketing powerful is that it’s measurable and adaptable. You can actually see what’s working, fine-tune your approach, and build on what resonates with your audience. Instead of throwing money at a billboard and hoping for the best, you get real insights that help your business grow.
The Different Types of Digital Marketing
Digital marketing isn’t just one thing—it’s a combination of strategies that work together. Here’s a quick breakdown of the main areas we focus on:
Search Engine Optimization (SEO)
We help make sure your business shows up when people search for services like yours on Google. Whether it’s “roofing Salem OR” or “interior design near me,” you deserve to be found.
Paid Advertising (PPC)
Need faster visibility? Paid ads can put your business at the top of search results or in front of the right people on social media.
Social Media Marketing
Love it or hate it, social media is where people connect with brands. We create content that feels genuine, builds community, and gets people talking about your business.
Content Marketing
Blogs, guides, videos—good content builds trust. It gives your customers answers before they even know they have questions.
Email Marketing
It may sound old-school, but email is one of the best ways to keep in touch with your customers. We build campaigns that are personal, relevant, and worth opening.
Website Design and Optimization
Your website is your online storefront. We make sure it’s not only beautiful but also easy to use and built to convert visitors into customers.
What We Do at Wilson Marketing Co.
We’re not here to sell you a cookie-cutter package or drown you in marketing jargon. Instead, we sit down with you, learn about your business, and figure out what’s going to move the needle. Every strategy we create is built around your goals and your audience.
Here’s what we can help you with:
Getting your business to rank on Google with smart SEO
Running ad campaigns that actually bring in customers
Managing your social media so you can focus on running your business
Creating blogs, guides, and resources that set you apart
Building email campaigns that keep people coming back
Designing or refreshing your website so it works as hard as you do
What We Value
Marketing is personal. It’s not just about clicks, numbers, or algorithms—it’s about people. That’s why our values guide everything we do:
Clarity: We keep things simple. No confusing reports or tech-speak.
Honesty: If something isn’t right for your business, we’ll tell you.
Creativity: Every business has a unique story, and we love finding ways to tell it.
Community: We live and work here in Salem, so when local businesses succeed, our whole community thrives.
Results: At the end of the day, our work is about helping you grow.
Why This Matters in Salem
Salem is growing, and with growth comes competition. Customers have more choices than ever, which means it’s not enough to just have a great product or service—you need to be visible. Digital marketing makes sure your business gets noticed, connects with the right people, and stays top of mind.
At Wilson Marketing Co., we’re here to help Salem businesses not just keep up, but stand out. Whether you’re just getting started or ready to take your marketing to the next level, we’d love to be part of your journey.
