Overview
StruCalc is a leading structural engineering software company serving architects, engineers, and building designers across North America. They needed a modern, high-performing website to reflect their growing product suite and make it easier for customers to explore, trial, and purchase their calculation tools.
Goals
- Redesign the existing website to improve clarity, speed, and trust.
- Streamline product discovery and free trial sign-ups.
- Reflect StruCalc’s evolution into a professional-grade SaaS product.
- Improve SEO structure and conversion pathways.
Scope
- Brand-aligned website redesign
- UX/UI strategy for core product pages
- Copy and content guidance
- On-page SEO best practices
- Mobile-first, responsive development
- Integration with CRM and email automation
Key Features
- Clear navigation between individual modules
- Sticky trial CTA across pages
- SEO-optimized product landing pages
- Simplified pricing and plan comparison
- Blog and learning hub structure
- Testimonials and partner trust elements
- Clean, technical design aesthetic aligned with engineering audiences
Results
The redesigned StruCalc website launched with faster load times, stronger conversion rates, and an updated visual system that reflected its status as a trusted, modern SaaS platform. Early performance metrics showed increased trial signups, improved engagement time, and stronger SEO indexing.
