When you think about your brand, what comes to mind? Your logo? Your website? Your social media feed? While all of those are important, there’s one brand asset that often gets overlooked—and yet, it’s one of the most powerful tools you have.
Your face.
In today’s visually driven world, high-quality branding photos and professional headshots are no longer optional. They’re essential. Whether you’re a small business owner, service provider, real estate agent, consultant, or part of a growing team, people want to see you. Your personality. Your team. Your environment. That’s what builds trust—and trust is what builds business.
At Wilson Marketing Co., we offer business branding and headshot photography right here in Salem, Oregon. Here’s what you can expect from our process, how to get ready, and why professional branding photography might be the most impactful marketing decision you make this year.
What Is Business Branding Photography?
Business branding photography is more than a quick headshot—it’s a curated set of images that visually tell your brand story.
That might include:
- Team headshots or leadership portraits
- Lifestyle shots of you working or interacting with clients
- Behind-the-scenes moments of your workspace
- Product, service, or process images
- Brand-specific props, signage, or location-based visuals
- On-site studio-style portraits with consistent lighting
The goal is to build a library of marketing-ready images that you can use across your website, LinkedIn, social media, press features, print materials, email newsletters, and more. Instead of using stock photos or selfies, you’ll have a cohesive, professional set of photos that reflect your brand’s personality, values, and professionalism.
Why It Matters for Salem Businesses
Salem is full of locally-owned businesses, startups, and service providers working hard to stand out. In a region where community relationships and visual trust are everything, your photography needs to represent the same care and quality you bring to your work.
Whether you’re:
- Rebranding your company
- Launching a new website
- Hiring new staff
- Running a professional services firm
- Building a personal brand on LinkedIn
… your photography should reflect your growth.
At Wilson Marketing Co., we partner with businesses across the Salem area to make sure your first impression is the right one—clear, polished, and true to who you are.
What to Expect from the Process
We keep the experience smooth, collaborative, and brand-aligned from start to finish. Here’s how it works:
1. Discovery + Planning
Every shoot starts with a short planning call. We’ll learn about your brand, goals, team size, preferred locations, and where you plan to use the photos. If you’re already working with us on branding or marketing services, we’ll make sure the photography aligns with your visual strategy.
2. Shot List & Prep Guide
Next, we’ll create a custom shot list and send you a prep guide. You’ll know exactly what types of photos we’re capturing—whether it’s casual team shots, workspace details, or head-and-shoulders portraits. We’ll also help you prep outfits, tidy your space, and get your team camera-ready.
3. The Shoot Day
Most business shoots last 1–2 hours, depending on scope. We’ll meet on location—at your office, shop, or studio—and guide the entire process. You don’t have to worry about posing, awkward moments, or what to do with your hands. We’ll direct you naturally and make sure you feel comfortable and confident.
We use high-quality equipment and natural lighting whenever possible, but can also bring lighting setups and backdrops if needed for a more studio-style result.
4. Editing + Delivery
After the shoot, we hand-select and professionally edit your images. You’ll receive a full downloadable gallery (usually 15–40+ photos depending on your package) with high-res and web-ready versions. We’ll organize them for easy use across your website, social, email, or press features.
What Types of Businesses We Work With
We work with Salem-area:
- Small business owners and founders
- Creative entrepreneurs and agencies
- Realtors and brokerages
- Therapists, coaches, and consultants
- Corporate teams and leadership groups
- Contractors and trades
- Professional service providers
- Nonprofits and local organizations
Whether you need individual portraits or full team branding, we’ll create a package that fits your goals and budget.
How to Prepare for a Branding or Headshot Shoot
If you’re getting ready for a shoot, here are some helpful prep tips to make the most of it:
Wardrobe Tips:
- Choose 1–2 outfits that feel like you, but elevated.
- Stick with solid colors or subtle patterns. Avoid busy prints or logos unless they’re part of your brand.
- Bring layers (jackets, blazers, sweaters) to add variety to your shots.
- Iron or steam clothes ahead of time—wrinkles show up on camera more than you think.
Grooming:
- Get a haircut a few days before if needed.
- Go light on shimmer or SPF-heavy makeup (it can reflect on camera).
- Bring basic touch-up supplies (powder, brush, lip balm).
Environment:
- Tidy up the space where we’ll be shooting.
- Remove clutter, cords, or anything you don’t want featured.
- Add small brand touches—like signage, coffee mugs, or business cards—if relevant.
Mindset:
- Get a good night’s sleep before the shoot.
- Arrive early to settle in and feel comfortable.
- Trust the process—our job is to guide you through it and make you look great.
Pricing & Packages
Our standard business branding session starts at $500, which includes:
- Planning + prep session
- 1–2 hour on-location shoot in Salem
- Custom shot list
- Professional editing
- 15–30 final images in high-res + web format
- Commercial usage rights
We also offer team packages, multi-location shoots, and quarterly content sessions for businesses that want to keep their visuals fresh all year long.
Need something simple? We also offer headshot-only mini sessions on select dates.
Ready to Elevate Your Brand?
If your profile picture is more than 2 years old—or if your website still uses stock images—it’s probably time to upgrade.
Let us help you build a brand image that feels modern, professional, and uniquely you. Based in Salem, Oregon, we serve clients throughout the Willamette Valley and beyond. Whether you’re rebranding, launching, hiring, or growing—we’ll make sure your visuals keep up.
