Creating video content that actually performs on social media starts with one essential detail: size. In 2025, platforms are continually evolving their layouts and specifications, which means yesterday’s perfectly formatted video might look pixelated, cropped, or awkward today.
This guide breaks down the latest social media video dimensions, specs, and formatting recommendations—platform by platform—so you can ensure your videos show up clearly and professionally, no matter where your audience sees them.
Whether you’re running ads, posting Reels, going live, or scheduling content, optimizing video dimensions is a must for engagement, visibility, and performance.
Why Social Media Video Sizes Matter
Ignoring platform-specific video specs can tank even the best content. Blurry visuals, awkward cropping, or failed uploads hurt your brand and waste your effort.
Here’s why it pays to get it right:
- Better user experience: Clear, properly sized videos load quickly and play well across all devices.
- Higher engagement: Well-formatted content naturally performs better in-feed and in Stories.
- Improved visibility: Platforms reward content that plays by their rules—boosting reach and impressions.
How to Build a Smarter Video Strategy
Choosing the right video dimensions is just one piece of a strong social media strategy. Here’s how to go further:
- Know your audience: What do they watch? Where do they spend time? Use insights to tailor your video approach.
- Keep it high quality: From visuals to audio, polish matters. Use crisp resolution and clean editing.
- Nail the caption and CTA: Your caption and call-to-action should guide the viewer—what should they do next?
- Optimize format: Not all files work everywhere. Convert videos as needed for compatibility.
- Use custom thumbnails: Strong visuals increase clicks. Don’t let the platform auto-pick a freeze frame.
- Repurpose smartly: Customize videos for each platform instead of posting the same thing everywhere.
- Post consistently: Use a scheduler to keep your content flowing and make sure you’re posting at optimal times.
2025 Social Media Video Specs by Platform
1. Facebook
- In-feed video:
- Landscape: 1280×720 px
- Square: 1080×1080 px
- Portrait: 720×1280 px
- Max size: 10 GB
- Max length: 240 min
- Live:
- 1280×720 px
- Max length: 8 hours
- Stories:
- 1080×1920 px
- Max length: 20 seconds
- Video ads:
- 1080×1080 px (square)
- 1200×628 px (collection ads)
- Max file size: 4 GB
2. Instagram
- In-feed:
- Portrait: 1080×1350 px
- Square: 1080×1080 px
- Landscape: 1080×566 px
- Max length: 60 min
- Reels & Stories:
- 1080×1920 px
- Max Reel length: 3 min
- Max Story length: 60 seconds/story
3. Twitter
- In-feed video:
- Landscape: 1280×720 px
- Portrait: 720×1280 px
- Max file size: 512 MB
- Max length: 140 seconds
4. LinkedIn
- In-feed:
- Resolution range: 256×144 to 4096×2304 px
- Max size: 5 GB
- Max length: 10 min
- Stories:
- 1080×1920 px
- Max length: 20 seconds
5. YouTube
- Landscape:
- 1920×1080 px (16:9)
- Also supports: 4K, 720p, 480p, etc.
- Max length: 12 hours
- Max size: 128 GB
- Square:
- 1080×1080 px
- 1080×1080 px
- Portrait & Shorts:
- 1080×1920 px (9:16)
- Max Shorts length: 60 seconds
- Ads:
- Varies by ad type, typically 1920×1080 px
6. TikTok
- In-feed, Stories, and Ads:
- 1080×1920 px
- Max video size: 500 MB
- Max ad length: 60 seconds
- Max feed video length: 3 minutes
7. Pinterest
- Video Pins:
- 1200×1800 px (vertical preferred)
- Max length: 15 minutes
- Max size: 2 GB
8. Google Business Profile
- Video posts:
- 1280×720 px
- Max length: 30 seconds
- Max file size: 100 MB
FAQs
Q: What size should social media videos be in 2025?
A: Sizes vary by platform. The most common format for mobile-friendly content is 1080×1920 px (vertical), while landscape videos often use 1280×720 px or 1920×1080 px.
Q: What’s the best format for video uploads?
A: MP4 and MOV are widely supported across all platforms.
Q: How can I keep track of all the changing specs?
A: Use a platform like SocialBee or keep this guide handy—it’s updated for 2025 and covers everything in one place.
Final Thoughts
The right video size isn’t just a technical detail, it’s a performance driver. With platform-specific formatting, you maximize every post’s potential to connect, convert, and create momentum for your brand.
At Wilson Marketing Co., we help businesses not just meet spec, but go beyond it. From content strategy to multi-platform execution, our team builds brands that perform where it counts.
Need help bringing your video content to life across channels? Let’s connect.
